What is SEO and why do I need it?  When we want to buy something online, we go straight to our phones and Google it.  Search engine optimization (SEO) is dedicated to guiding web searchers to your site naturally (no ads required) on search engines like Google, Bing, and Yahoo.

Why is SEO different to Traditional or Digital Marketing?  SEO is unique in that it invites potential customers into your world. You are reaching an audience that looks at your brand with intent.

SEO supports your marketing efforts.  SEO works together with all other marketing tactics you use.

How does SEO Work and for what am I paying?  SEO requires a variety of skills: technical requirements to ensure your site can be found online, an understanding of your target customer, content creation skills and development, strategic planning, execution, and more.  The search engines that determine where your site ranks in the results run on complex algorithms; the secret to unlocking your site’s potential lies in matching those algorithms with problem solving.   SEO is an ongoing process that supports your site for the duration of its existence.

If you would like to discuss your requirements please contact Dominic at Eazi-SEO on 01732 247028.