Top ten marketing tips for small businesses

Whether you are starting up a business or have been established for many years there are several areas that are commonly overlooked or misunderstood when you try to market your company.

Our top ten tips listed below will help point you in the right direction.
1. Define who your customers are. Ask yourself who could be helped by your services: are they a specific age group, what do they appreciate, what is their lifestyle and where do they live and/or work. These are the people you need to get your message to.
2. Time your message to your customers. It helps to think ahead. For example, if you are a restaurant, office parties for Christmas may be booked in September, October or November but rarely in December.
3. Decide what you are aiming for. What is the message you are trying to get across to potential customers?
4. Try to make your message exciting or enticing for your customers. Do you have a promotion or a special discount with a deadline?
5. Make it easy for customers to reach you. Some prefer phone, others email. Offer both.
6. Include testimonials so that new customers can see others are pleased with your service.
7. Test the water first. Try different wording, a different discount or photograph and evaluate the response.
8. Patience is key. It takes time for customers to respond to your message.
9. Follow up all calls and email queries.
10. Monitor the response. Take notes of everyone who responds to your message.  Find out what they have in common. This will help with future campaigns.

For more information see:
Phone: 01622 817029

Business Growth Programme

The Business Growth Programme, provided by Kings Hill Marketing Consultancy, and delivered by Karen Cresswell, is designed to help business owners develop sustainable long term growth.

Our Offer Beginning in late April 2024 and delivered on zoom and in person, you will receive over 30 hours of support over a 12-month period from an expert business advisor (Chartered Financial Analyst, Chartered Marketer and member of EMCC who abides by the Global Code of Ethics) who has a track record of improving performance and building growth in the businesses they work with.

The support is made up of:
• Monthly 1½ hour group coaching/networking sessions.
• PLUS Monthly individual 1 hour 1-2-1 support to work on your business challenges and growth strategies.

The cost to you is £159 per month for 12 months of support.

By the end of the programme you will have:
• Expanded your management knowledge and strategic growth skills.
• Learnt how to build resilience in your business.
• Investigated how to use innovation to survive and prosper.

Businesses in Kent who have worked with us previously have seen:
• Turnover increases in excess of 50%
• Improved brand awareness
• Success by winning industry awards

Who Is Eligible?
Businesses who want to grow and are based in the Tonbridge and Malling and Maidstone areas.

How To Register Your Interest
Please email

If you would like help with marketing your business please contact us: